Siblings Creative delves deeply into your existing brand or idea, critiquing assets and identifying areas for improvement. Preliminary meetings help clarify your company's mission and values, services, target market, primary competitors and points of differentiation. This stage involves questions about internal processes, organizational structure, workflow, client composition, on-boarding and company culture.
We conduct research to narrow down the differences between your brand and its competitors. We pay close attention to aesthetic and voice, identifying spaces where the company can truly differentiate itself. Market research helps us understand the sensibilities and voice of potential clients. By combining these elements, a niche begins to form around specific value propositions.
Moodboarding informs the aesthetic and feeling of the brand. This approach to art direction helps establish your unique visual language including: photography, iconography, colour palette, key words and emotions. The mood is then carried over in the development of both the brand identity and brand voice. Mock-ups of the brand assets and tagline are structured around the core brand narrative, providing a solid foundation from which to grow.
Revisions are made to the identity and voice based on client feedback. Physical and digital assets are developed along with content strategy concepts. All of the required deliverables are produced in succession, each evoking the brand ethos already developed. Deliverables are submitted for feedback prior to revisions and final approval.
The brand guidelines package is produced containing brand identity assets and notes on their usage. Files are handed off and any remaining maintenance is done for the brand before official launch. A final discussion with the client ensures all deliverables have been completed.